Can you imagine keeping your business open for 80 years? This is quite an accomplishment, but as a startup, you may find it intimidating. You are just trying to focus on getting your foot in the door and establishing yourself in the community. However, once you are able to gain the trust of loyal customers, you can watch your company grow and succeed in the future.
Celebrating 80 years as an independent business and boutique is challenging in this economy, but one local establishment was able to do so. The fashion store Frances Heffernan has been open since 1932, and was first established by Frances Heffernan herself. Currently, Allyson Bass, who has an extensive fashion resume, shares boutique ownership with Maggie Barrett. Barrett took over the store 22 years ago with Bass. “We’re still growing, we’re still changing with the times, it’s still fun…We’re in a wonderful community that services us, and we have people drive 45 minutes to come and see us because we’re so unique,” Bass explained.
Back in the day, Heffernan was considered an expert in the local couture scene. She provided upscale clothing in a salon setting, which made women feel they were experiencing fashion in a comfortable atmosphere, much like their own home. The store today features designers such as Rena Lange, Bogner, Carmen Mark Valvo, Réne Lezard, Piazza Sempione, Akris Black Label, and others. One of the latest developments is the addition of shoe and handbag lines. This is how the owners are continuously evolving and developing the brand to be the best it can be.
At Zande Group, we hope you strive to please customers the way this business has done for many years. It is important to understand what your community is looking for in your particular industry and execute that in the most effective way possible. By managing the potential risks you face, such as liability, you can stay on the right path towards success.